info@ciitwah.edu.pk
+92 51 9314382-83
Openlearn.PK
CCW
CUI Wah
Courseware
CUI Wah
Home
Courses
Library
About
Courses
MGT210
Fundamentals of Marketing
Teacher
Dr. Ayaz Ahmad
Category
Management Sciences & Humanities
Course Code
MGT210
Session
Fall 2020
Course Material/Videos
Available Resources
19674
Lecture 1 - Managing Marketing Information to Gain Customer Insights - MKIS
Video
Notes
19675
Lecture 2 - Managing Marketing Information to Gain Customer Insights - Marketing Research
Video
Notes
19670
Lecture 3 - Consumer Markets and Buyer Behaviour -1
Video
Notes
19671
Lecture 4 - Consumer Markets and Buyer Behaviour -2
Video
Notes
19672
Lecture 5 - Customer Driven Marketing Strategy -1
Video
Notes
19673
Lecture 6 - Customer Driven Marketing Strategy -2
Video
Notes
19676
Lecture 7 - Products, Services and Brands -1
Video
Notes
19677
Lecture 8 - Products, Services and Brands -2
Video
Notes
19678
Lecture 9 - Products, Services and Brands -3
Video
Notes
19679
Lecture 10 - New Product Development - 1
Video
Notes
19680
Lecture 11 - New Product Development - 2
Video
Notes
19681
Lecture 12 - New Product Development - 2
Video
Notes
19682
Lecture 13 - Pricing - 2
Video
Notes
19683
Lecture 14 - Pricing - 3
Video
Notes
19684
Lecture 15 - Pricing - 4
Video
Notes
19685
Lecture 16 - Marketing Channels - 1
Video
Notes
19686
Lecture 17 - Marketing Channels - 2
Video
Notes
19687
Lecture 18 - Marketing Channels - 3
Video
Notes