1. Courses
  2. MGT520

Advertizing and Event Management

  • Teacher
    Dr. Ayaz Ahmad
  • Category
    Management Sciences & Humanities
  • Course Code
    MGT520
  • Session
    Fall 2020

Course Material/Videos

Available Resources
15610 Lecture 1 - Advertizing and Event Management Video Notes
15639 Lecture 1 - Advertizing and Event Management Video Notes
20416 Lecture 1 - Introduction to Advertising - 1 Video Notes
15611 Lecture 2 - Advertizing and Event Management Video Notes
15640 Lecture 2 - Advertizing and Event Management Video Notes
20417 Lecture 2 - Introduction to Advertising - 2 Video Notes
20418 Lecture 3 - Brand Communication - 1 & 2 Video Notes
20419 Lecture 4 - Brand Communication - 1 & 2 Video Notes
20420 Lecture 5 - How Advertising works - 1 Video Notes
20421 Lecture 6 - How Advertising works - 2 Video Notes
20422 Lecture 7 - How Advertising works - 3 Video Notes
20423 Lecture 8 - The Consumer Audience Video Notes
20424 Lecture 9 - The Consumer Audience - 2 Video Notes
20425 Lecture 10 - The Creative Side of Advertising - 1 Video Notes
20426 Lecture 11 - The Creative Side of Advertising - 2 Video Notes
20427 Lecture 12 - The Creative Side of Advertising - 3 Video Notes
20428 Lecture 13 - Advertising Design - Theoritical Frameworks & Appeals Video Notes
20429 Lecture 14 - Advertising Design - Message Strategies Video Notes
20430 Lecture 15 - Advetising Design - Executional Frameworks Video Notes
20431 Lecture 16 - Advetising Design - Spokesperson and endorsements Video Notes
20432 Lecture 17 - The Creative Side of Advertising - Practice and Discussion ; The Creative Process; Brainstorming; Pakistani and international TVCs and the Big Idea Video Notes

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