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MGT520
Advertizing and Event Management
Teacher
Dr. Ayaz Ahmad
Category
Management Sciences & Humanities
Course Code
MGT520
Session
Fall 2020
Course Material/Videos
Available Resources
15610
Lecture 1 - Advertizing and Event Management
Video
Notes
15639
Lecture 1 - Advertizing and Event Management
Video
Notes
20416
Lecture 1 - Introduction to Advertising - 1
Video
Notes
15611
Lecture 2 - Advertizing and Event Management
Video
Notes
15640
Lecture 2 - Advertizing and Event Management
Video
Notes
20417
Lecture 2 - Introduction to Advertising - 2
Video
Notes
20418
Lecture 3 - Brand Communication - 1 & 2
Video
Notes
20419
Lecture 4 - Brand Communication - 1 & 2
Video
Notes
20420
Lecture 5 - How Advertising works - 1
Video
Notes
20421
Lecture 6 - How Advertising works - 2
Video
Notes
20422
Lecture 7 - How Advertising works - 3
Video
Notes
20423
Lecture 8 - The Consumer Audience
Video
Notes
20424
Lecture 9 - The Consumer Audience - 2
Video
Notes
20425
Lecture 10 - The Creative Side of Advertising - 1
Video
Notes
20426
Lecture 11 - The Creative Side of Advertising - 2
Video
Notes
20427
Lecture 12 - The Creative Side of Advertising - 3
Video
Notes
20428
Lecture 13 - Advertising Design - Theoritical Frameworks & Appeals
Video
Notes
20429
Lecture 14 - Advertising Design - Message Strategies
Video
Notes
20430
Lecture 15 - Advetising Design - Executional Frameworks
Video
Notes
20431
Lecture 16 - Advetising Design - Spokesperson and endorsements
Video
Notes
20432
Lecture 17 - The Creative Side of Advertising - Practice and Discussion ; The Creative Process; Brainstorming; Pakistani and international TVCs and the Big Idea
Video
Notes