1. Courses
  2. MGT518

Marketing Research

  • Teacher
    Dr Amer Rajput
  • Category
    Management Sciences & Humanities
  • Course Code
    MGT518
  • Session
    Fall 2020

Course Material/Videos

Available Resources
15602 Lecture 3 - Ch 3:The Marketing Research Process Video Notes
15631 Lecture 3 - Ch 3:The Marketing Research Process Video Notes
15603 Lecture 4 - Ch 3:The Marketing Research Process Video Notes
15632 Lecture 4 - Ch 3:The Marketing Research Process Video Notes
16700 Lecture 5 - Ch 5: Problem Definition and the Research Proposal Video Notes
16701 Lecture 6 - Ch 5: Problem Definition and the Research Proposal Video Notes
16702 Lecture 7 - Exploratory Research and Qualitative Analysis Video Notes
19700 Lecture 7 - Exploratory Research and Qualitative Analysis Video Notes
16703 Lecture 8 - Exploratory Research and Qualitative Analysis Video Notes
19701 Lecture 8 - Exploratory Research and Qualitative Analysis Video Notes
19698 Lecture 9 - Secondary Data Research in a Digital Age Video Notes
19699 Lecture 10 - Secondary Data Research in a Digital Age Video Notes
19694 Lecture 11 - Survey Research Part 1 Video Notes
19695 Lecture 12 - Survey Research Part 2 Video Notes
19696 Lecture 13 - Survey Research: Basic Communications Methods Part 1 Video Notes
19697 Lecture 14 - Survey Research: Basic Communications Methods Part 2 Video Notes
19692 Lecture 15 - Observation-Part 1 Video Notes
19693 Lecture 16 - Observation-Part 2 Video Notes
19688 Lecture 17 - Experimental Research Part 1 Video Notes
19689 Lecture 18 - Experimental Research Part 2 Video Notes
19690 Lecture 19 - Test Marketing Part 1 Video Notes
19691 Lecture 20 - Test Marketing Part 2 Video Notes
20717 Lecture 21 - Measurement Part 1 Video Notes
20718 Lecture 22 - Measurement Part 2 Video Notes
20719 Lecture 23 - Attitude Measurement Part 1 Video Notes
20720 Lecture 24 - Attitude Measurement Part 2 Video Notes

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